After Module 1
Score seven pillars 1 to 5. One line of evidence each. No evidence, cap at 2. Name two pillars this course will raise first.
Profiles (sum, then divide by 7): ad hoc (1–2), emerging (2–3), systematic (3–4), transformational (4–5). The course does not grade you into shame. It names the two lowest evidenced pillars as the work of Modules 2 to 7.
Seven pillars
Business outcomes
Does GTM see completions, pipeline, and retention from education, or is the academy a cost center?
Audience strategy
Who is the academy for? One avatar, or everyone with a login?
Initiative strategy
Is education a GTM motion with a named owner, or a side project?
Resources and governance
Who funds it, who decides, who can say no?
Delivery
Can a stranger finish a lesson this week without a sales call?
Marketing and engagement
Do credentials and champions leave the LMS, or do they die in a dashboard?
Measurement
Which events already write to the contact? Which are folklore?
Evidence from the catalog, reporting line, and whether GTM can see completions.
Evidence from client-specific curriculum you rebuild, and whether learning lands in the CRM you actually use.
Evidence from pipeline and retention reports that mention education, or the silence where those columns should be.
Evidence from systems: which events already write to the contact, which are folklore.
Submit: seven scores with evidence lines, your profile name, and the two pillars you will raise first, in one sentence each.