If a champion act does not land on the record, it did not happen for GTM. A LinkedIn screenshot in a Slack channel is not Amplify. It is folklore.
Stage 03 on the record
Contact
Credential share (destination, serial, timestamp). Community thread started. Solution marked. Answers-by-members count. Event attendance. Referral submitted.
Company
Advocacy inventory. Certified density sitting next to public acts. Partner tier, partner certifications, registered deals, sourced pipeline.
The slide shows three pills because three is what a leadership meeting will read: credential shares, referrals, partner-sourced pipeline. You still write the rest. Share rate without density is a campaign. Density without share is an academy nobody hears. Reuse identity. New IDs for each tool is how the silo returns.
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