Play 1: Read drop-offs monthly. Rank lessons by abandon point, not by vanity completions. Completions tell you who finished. Drop-offs tell you where the method broke. The worst lesson is the one people start and leave, especially after they have already invested. A cliff after lesson one may be targeting. A cliff after lesson five, on the hard job, is the product.
Time-in-lesson plus last timestamp is enough. You do not need a heat map vendor. Put the ranking on a dashboard the owner already opens. If it lives in the LMS only, GTM will not see it.
Vanity telemetry
Completions without a drop-off ranking look healthy. The cliff sits in lesson five. Named in 6.5. Do not rewrite the exam to raise the pass rate. That is the participation trophy returning. If everyone misses item 7, teach item 7 or change the product. If nobody misses anything, the exam is a receipt.
Play 2: Mine quiz misses. A missed item is a sentence the market cannot yet say. Cluster them. Three misses on the same claim is not a hard question. It is a signal. Either the lesson did not teach it, the product does not do it, or buyers do not believe it yet. Those three owners are curriculum, product, and marketing. You will assign them in 6.4.
Certified density from Stage 02 tells you who is in the data. Uncertified drop-off is Express targeting. Certified drop-off is Evolve. Filter them. One blended chart hides both problems.
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