The record is the rule

The operating rule of the entire framework is this: every turn of the loop writes to the record.

An enrollment, a quiz score, a certification, a credential share, a community thread, a partner referral: each event lands on the contact and company records where sales, marketing, and success already work. If a learning event does not reach the record, it did not happen as far as your go-to-market is concerned. The stage that depends on it will starve.

This rule is why the framework holds together and why most education programs do not. Stage 02 personalizes on data Stage 01 generates. Stage 03 activates the people Stage 02 identified. Stage 04 mines what Stages 01 through 03 produced and feeds the findings back to Stage 01.