PeerfoldSign inLeadership will ask whether education works. Completions will not answer them. These four links will, if you wired the record. Causal does not mean a single-touch fairy tale. People take many paths. The chain is the reporting spine: you can see education on the objects that hold money.
Four causal links
Course → customer
A person who completed the public path or the onboarding path becomes a customer, or a customer who completed onboarding stays. Show it on the contact timeline. First-touch source from Stage 01. Path status from Stage 02.
If any arrow cannot be drawn from CRM fields, that link is a story. Module 2 already told you stories do not run GTM. Fix the field or stop saying the sentence.
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