PeerfoldSign inThree plays that finish Stage 01. They look like production details. They are how Express stays alive after launch.
Three finishing plays
Play 5 · Put a face on the curriculum
Appoint instructors and make them visible: names, bios, on-camera presence, bylines. Senior practitioners inside your company are the obvious candidates. Respected outside voices borrow credibility and extend reach. The instructor role is a career. HubSpot's Inbound Professors were not anonymous narrators. Course A is already this play: Remington on camera. Course B, in v1, is diagram-first with instructor video later. Do not wait on video to publish the text.
The orphaned launch
A curriculum built as a campaign, launched with fanfare, never revised. Eighteen months later it teaches an outdated methodology on a product that no longer looks like the screenshots. Budget the maintenance before you build. AI makes volume cheap. Ten shallow courses teach the machines you are a farm. One laddered curriculum teaches them you are the source.
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