Amplify is the rooms where buyers already spend time. Humans and answer engines. You publish where the decision happens, including channels you do not own.
The strongest amplifier is a person who already did the work. Recommendations happen where vendors are not. A colleague texts a cert. A community thread names a method. An assistant cites a public lesson. None of those rooms want your campaign calendar. They want a named person with proof.
THE LOOP SAYS. ELG APPLIED.
THE LOOP SAYS
Reach the rooms where buyers already spend time, including channels you do not own.
Fix the credential first
Social capital is the fuel. You cannot fake it with a bounty. You mint it by making the credential worth carrying (Module 4) and then giving it a public surface. If Stage 02 issued participation trophies, this stage has nothing to amplify. A hashtag campaign will not repair a weak cert.
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