The methodology in this course does not require a particular product. The machinery usually does, because identity is hard. Typical seams: an LMS that owns enrollments, a badge tool that owns serials, a community that owns threads, a PRM that owns partners, an events tool that owns RSVPs, a CRM that owns money. None of them treat the others as the record. Module 2's rule dies in the mappings.
HubSpot assembled Academy, community, HUGs, partner portal, and CRM over years, with internal engineering partners could see and not rent. You feel it as: the AE cannot see the stall; the partner manager cannot see the cert; the community manager cannot see the deal; finance cannot see density.
Identity
The failure is not too many tools. It is too many people-keys. Email in one system, user id in another, serial in a third, company domain in a fourth. Every play in Stages 02 to 04 assumes one contact. When the keys diverge, you starve a stage and call it a process problem.
List your seams before you pick an option in 7.6. For each tool: what event it creates, whether that event can reach the HubSpot contact (or whatever CRM you actually use), and who owns the mapping. If nobody owns the mapping, the seam is a hope.
The event list from Modules 3 to 6 is the spec for any architecture review. A platform bake-off without that list is a logo contest. Peerfold the product appears in the next lesson as a worked example of one of the three options, not as a requirement for the credential.
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