Role tracks and packaging

Play 6: Certify by role. One exam for everyone produces a mushy density number. An admin who can implement, an operator who can run the weekly motion, and a partner who can sell the method are three jobs. Give them three tracks, or at least three exam sections, as soon as Play 1 is real.

Launch the role that, if uncertified, hurts you this quarter. Often that is the admin who owns the tool, or the strategist whose method walks out at the end of an engagement.

Play 7: Price and package education inside. If the credential is a gift with purchase, it is a receipt. If it is a separate SKU with no connection to the product, it competes with the product for attention. The working pattern is inclusion with rigor: the seat or the retainer includes the path; the exam still has a fail state; recertification is on the calendar. Education is part of what they bought. It is not a coupon for buying.

Agencies already package this as the retainer. The method is the product. The software is the substrate. Teaching the client to run the method is how the retainer survives the implementation.

Stage 03 will ask these people to share and to answer in public. They will not share a coupon. They will share a role credential that an employer can check.