PeerfoldSign inPlay 3: Theme the questions. You will not read every thread. You will cluster. Once a month, group what learners and champions asked into a list of ten or fewer. Route each theme to curriculum, product, or marketing. How do I do X in the UI is curriculum or onboarding. Your product cannot do X is product. We do not believe X works is marketing and maybe Express. Unrouted themes go on the shelf, which is a failure mode.
The community hears objections first. Sales hears them later, dressed as a lost deal. Evolve on the early copy.
Three more plays
Play 4 · Close the changelog loop
Every product or method release that changes how the job is done needs a curriculum update. Measure the lag: release date to lesson update. A changelog note in the product is not a lesson. Write the lesson. Change the exam item if the claim changed. Tell the people who already certified. Expiry exists so you have a legal reason to bring them back. Use it.
Survivorship listening
Only hearing happy customers who never opened the course is how you ship into a cliff. Sample drop-offs and failed exams on purpose.
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