PeerfoldSign inAfter more than a hundred academy builds, Impulse's pattern is stable. Teams that treat education as a growth channel pull ahead. Teams that bury it in support leave the upside on the table. Support will still use the catalog. It will not own the catalog. The reporting line is GTM, because the mechanisms in Module 1 are Trust, Distribution, and Signal, which are growth jobs.
Who owns it
Minimum ownership
One accountable leader. Instructional capability (someone who can write a lesson, not only a deck). A community manager when the room opens (Q3). A partner manager when Play 5 of Stage 03 begins (Q4). You name the leader this quarter. You do not hire the whole row this quarter.
GEAR is a translation, not a stage
GEAR is optional language for the business case, not a fifth Loop stage. Growth efficiency, Expansion, Advocacy, Retention. Forrester's published figures stay labeled as Forrester, separate from the 372% and HubSpot Academy numbers in Module 1. If education reports to a cost-center line with no deal or density metric, you will get a catalog. If it reports to GTM with the record wired, you will get a loop.
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