Play 3: Teach the job, not the tool. Audit your draft curriculum with one question per lesson: would this lesson be useful to someone who never buys our product? Aim for most of the public curriculum to pass.
Product-specific instruction belongs in onboarding tracks for customers. Stage 02 will use it there. The public curriculum teaches the discipline. Where your product appears in the open curriculum, it appears as the worked example, never as the syllabus.
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A curriculum that is ninety percent feature walkthrough teaches nobody a job and recruits nobody new. It has a place inside the customer lifecycle. As your public Express artifact it says the only thing you know is your own interface.
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