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Create your free accountThe Loop says: define what to say, how to say it, and why it matters right now. The education-led answer: the strongest expression of a point of view is a curriculum. Teach the problem instead of pitching the product, publish the teaching in the open, and let the market find you while getting better at its job.
Why it works: a course outlasts every other content format — blog posts decay in weeks, campaigns end, but a well-built course is consulted and cited for years. Teaching the problem recruits people the product could never reach. Open lessons are what answer engines cite. And a curriculum with a face earns loyalty a faceless one cannot.
The seven plays of this stage each get their own lesson next: name the problem, publish the playbook, teach the job, build for citation, put a face on it, ladder the curriculum, and run education as a launch surface.
On the record · Stage 01
Enrollments with first-touch source. Lesson-level views and completions. Time-in-lesson and drop-off points, feeding Stage 04. And each contact's entry point into the curriculum — what someone chose to learn first is the cleanest statement of intent your funnel will ever receive.
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