When the product ships something significant, the curriculum ships with it: a new lesson, an updated module, a changed best practice. This is how teaching stays current, and it is the first half of the adoption-debt engine — Stage 04's changelog loop completes it.
A curriculum that trails the product by two releases is teaching people to fail your onboarding. Budget the maintenance before you build: education is an operating commitment, not a campaign.
The orphaned launch
A curriculum built as a campaign — launched with fanfare, never revised — is eighteen months from teaching an outdated methodology on a product that no longer looks like the screenshots. Every learner it converts arrives pre-disappointed.