Play 5 · Put a Face on the Curriculum

HubSpot did not staff Academy with anonymous narrators. It created the Inbound Professor: named experts, on camera, with followings of their own. Learners formed real attachments to individual teachers, and those attachments transferred to the brand.

Appoint instructors and make them visible: names, bios, on-camera presence, bylines. Senior practitioners inside your company are the obvious candidates; so are respected outside voices, which borrows their credibility and extends your reach into their audience. The instructor role is a career, and the companies that treat it as one build teaching brands that outlive any single course.