Tag community threads and support questions by topic, then read the frequency table quarterly. Recurring themes route three ways: to curriculum (a missing or failing lesson), to product (a confusing or absent capability), and to marketing (an objection to answer in public before it costs deals).
HubSpot's professors built next year's courses from exactly this mining — which is why Academy stayed relevant for a decade while competitor course libraries rotted.
The objection early-warning
The thread asking “has anyone actually gotten the integration working?” is an objection-handling document, a product bug report, and a churn early-warning, all in one — posted weeks before any rep hears it.