PeerfoldSign inWrong answers are a map of the market's misconceptions. When forty percent of learners miss the same question, either the teaching failed or the market holds a specific wrong belief — and both findings are gold.
The first fixes a lesson. The second becomes a piece of Stage 01 content that meets the misconception head-on. Review miss patterns quarterly and route each finding to curriculum or to marketing.
Behavior never lies
Survey respondents perform; interview subjects politely say what you hope to hear. A learner alone with a quiz has no audience and no incentive to flatter you.