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Name why the funnel leaks. Recite Express, Tailor, Amplify, Evolve in order.
For years the playbook was a line: attract, convert, close. That line assumed a buyer who started at the top of your website and walked down it. That buyer is gone.
People discover brands on TikTok. They ask an AI chat for a shortlist. HubSpot, citing SparkToro's 2024 Zero-Click Search Study, puts the figure at 60% of Google searches ending without a click. Kipp Bodnar's line: the old funnel assumed customers would come to you. They do not. The funnel still looks tidy on a slide. In the market it leaks at every stage.
HubSpot's answer is Loop Marketing. It combines AI efficiency with human authenticity. It is a cycle. Each turn uses the last interaction as fuel. The job is momentum.
Four stages. Memorize the order.
Express
Your foundation. Define brand, taste, tone, and point of view from a real picture of the customer before the model writes.
This course teaches HubSpot's Loop in HubSpot's language. The next course, The Peerfold Loop, nests education-led growth inside these four stages. Get the outer ring in your bones first.
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Create your free accountInbound is the why. Loop is the how. The funnel is the old shape of the how.
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