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Tell an ICP from a persona from an avatar, and write one avatar with enough detail to feed a model.
The Tailor stage is only as good as the data you feed it. A vague audience produces generic copy. Specificity is the whole job.
Use a three-level hierarchy. Call it the personalization pyramid.
Three levels. Tailor wins at the peak.
Ideal client profile (ICP)
Company level. Your hunting ground. Example: US-based tech companies, 50 to 200 employees, $10M to $50M in annual revenue. If a company is outside this box, you do not Tailor for them. You pass.
Valerie may not type that question. The AI tools around her will know a version of Valerie better than she states it herself. If your public content cannot answer the question her agent will ask, you will not be in the shortlist her agent returns.
Write avatars until a stranger could pick the person out of a room. Then give that page to the model as context before it writes a word.
You run the academy at a SaaS company. Catalog is stale. CS wants completions. Marketing wants pipeline. Write 150 to 250 words: name, role, company shape, a pressure, a private worry, a media habit, and one question they asked an AI assistant last week.
Your best playbook walks out the door at the end of every engagement. Write 150 to 250 words: name, role, company shape, a pressure, a private worry, a media habit, and one question they asked an AI assistant last week.
Win rates are flat. Reps still open every call at 101. Write 150 to 250 words: name, role, company shape, a pressure, a private worry, a media habit, and one question they asked an AI assistant last week.
You are deciding whether to stitch an LMS to the CRM or buy a system that already writes to the record. Write 150 to 250 words: name, role, company shape, a pressure, a private worry, a media habit, and one question they asked an AI assistant last week.
Pass bar: a stranger could write a tailored email from this page without asking you a follow-up.
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